A Bird’s-eye View of Fashion in Finland
Finland has always been known through the years for its inclination toward design. The Finns are high in their design, especially when it is doing well overseas. Design is normally adapted to time and place, but fashion as a branch of design is very fleeting. Its value is determined by fashion arbiters and the consumers who opt for it.
Pure and clear postmodern designs predominate fashion in Finland. While the description seems categorical, it is by no means distinct only to Finnish design. It is part of a global trend, and a fundamental element of Scandinavian design.
Some characteristics can be very much distinctively Finnish, though Finnish couturiers are often inspired by nature. It is, however, more evident in classic fashion than in current fashion. This can be pinned on the international shift for more conceptual and abstract inspirations. Present-day fashion view references which are too blunt crude and drab.
Individualism is another differentiating trait of Finnish fashion design. Finnish designers look to create specific fashion for stylish individuals and not for the hoi polloi. It is a very prohibitive practice that substantially narrows the target market. In summary, fashion in Finland is more about artistry and style rather than boosting revenues. The good thing is that Finnish fashion is more intriguing and varied than that of their rivals.
Universally appreciated ideals like ethics and sustainability are also relevant principles in Finnish fashion. It believes that a garment should withstand the test of time. Moreover, Finnish designers set their sights on giving their seamstresses a secure and equitable working environment. They will not outsource jobs in a country with a record of exploitative business practices.
Impressions on the current state of the Finnish fashion industry varies depending on who was asked. Some consider the industry dormant and marginalized but others think it is better than that. Whatever the truth may be, the Finnish fashion industry is faring very well. Exporting the garments can be very problematic with styles that are bound to ideas, brands and time. One design only has a shelf life of six months and caters only to a certain market because of its higher price tag and radical design.
The law of supply and demand applies to the fashion industry just like any business. A consumer in need of something will undergo a decision-making process before eventually buying the product or not. Clothes are a basic need for everyone.
Finnish fashion brands are in a quandary as the local market is not big enough to support all the local brands but going international entails a lot of work and capital. As hard as it is to enter foreign markets, it is doubly so for fashion companies with products that are vulnerable to many factors and the period they were made.
Source: Finnish online stores